This Is Personal enables you to learn about your customers in a systematic way in order to communicate your specific value to them via one-to-many emails that feel one-to-one, resulting in better engagement and higher sales.

Author and architect Corey Squire builds the case, provides the data, and lays out the practical tools for a transformative human-centered architecture.

The first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen.

This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas.

Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way. In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to write for maximum impact and how to make your enthusiasm even more infectious.