A compare/contrast paper looks at ways that certain things or ideas are similar (compare) or different (contrast). There must always be some point to the essay. Possible points include clarifying something unknown or not well understood about the two things or showing that one thing is better than another. This point ought to be stated clearly in the thesis statement.

This paper style is helpful in learning how to make connections between texts or ideas and encourages you to go beyond memorization of facts by encouraging critical thinking skills.  This is a life skill that can help you any time you need to make a choice, whether it’s purchasing a new car, shopping for insurance, or even choosing a home.  

Most assignments use very clear language when it comes to telling you expectations—compare, contrast, similarities, and differences. Some assignments will only ask for compare or contrast while others will want a combination of both. 

Sometimes the wording is not clear.  For example:

• How do the authors we’ve described so far differ on their definition of happiness?
• Choose a digital marketing tactic such as Facebook ads or Twitter campaigns, and consider how they can be received by two different demographics.

While the question does not directly ask for compare/contrast, both examples are asking you to do just that.  It is important to fully read your assignment to understand what is expected of your work.