Drawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design.

This is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles.

In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model.

The book contains information on how artists can learn to sell their work directly to the public with an understanding of the principles of marketing and sales as they're applicable to works of art.

Told from the perspective of marketing strategy, this puts digital marketing in the context of firm strategy selection.

This sixth book in the ‘FORCE' series instructs artists on how to understand fabric with FORCE, thus leading to improved drawings of clothed figures.

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.

A key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth.

With the help of this Dummies guide, you'll discover the ins and outs of Photoshop Elements, so you can transform your images from ordinary to extraordinary.

Grids are the most basic and essential forms in graphic design—and they can be the most rigid. This book shows you how to understand the rules of the grid to use them effectively, and then how to break them, resulting in phenomenal cohesive layouts.

A practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups.

Learn to create basic infographics in Illustrator using Basic Shape tools, Pen Tools, Type Tools, and Symbols. Understand how easy it is to design an infographic and discover how rudimentary shapes and colors can affect readability while conveying meaning to your audience.

The first comprehensive study on filmmaker Michel Ocelot, providing an interdisciplinary approach, with particular attention given to the themes of multiculturalism, discrimination, and treatment of women.

This sixth book in the ‘FORCE' series instructs artists on how to understand fabric with FORCE, thus leading to improved drawings of clothed figures.

Stephen Eskilson traces the history of digital design from its precursors in the nineteenth century to its technological and cultural ascendency today, providing a multifaceted account of a digital revolution that touches all aspects of our lives.

Through his 20-year career, Peters has developed a unique creative process he shares here for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.

The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines.